Campaign: Boston University Residence Life

Every year, Boston University Residence Life (or ResLife) comes to the BU Ad Club to promote their services.

This spring, they wanted a campaign centered around their new tagline: “Unlock the world of paw-sibilities” that would encourage students to become Resident Assistants (RAs). Working from a design by a fellow art director, Vanya Kohlweg, I designed a number of posters that integrated their tagline with some fun BU-related visuals all centered around the fabulous BU shade of red (or scarlet, if you want to get really technical).